We’re also making it easier to control multiple texture properties, like edge softness, which creates an outline around the person in your scene, and mask size, which adjusts the size of the outline. This joins another intriguing Spark AR update called “Multiclass Segmentation.” Effectively, the function allows AR creators to augment multiple segments of a body all at once.Īs a recent blog post on Instagram explained, “Now you can combine multiple segmentation textures, including hair, skin and person, together in the same effect. It’s available for Messenger now and will open up for Instagram and Portal soon, and the Spark AR team is now accepting applications for the AR Video Calling beta. Think of it as moving augmented reality from a solo effort, with a single user on a single screen, to a multiuser and multiscreen experience. Spark AR, Facebook’s AR development tool, announced a new ability to build coordinated AR experiences for video calling on Messenger, Instagram and Portal. In fact, it’s heading into new territory - augmented reality. The company has been steadily evolving its messaging services, particularly as the coronavirus pandemic era poured rocket fuel on e-commerce, and it’s clearly not done yet. It’s still in testing, but will launch in the coming months. It just launched Instagram Sales Inbox using the Messenger API, hoping to turn Instagram Messaging into a scalable personalized shopping channel for brands and help businesses sell more through the DMs.įacebook also revealed a new feature called Login Connect with Messenger, which lets users opt into messaging with businesses. ¿Qué es Spark AR Spark AR permite a tu empresa crear y compartir experiencias de realidad aumentada que llegan a los miles de millones de personas que usan Facebook, Messenger e Instagram. The business experienced a 30 percent increase in qualified leads compared to other channels, she added, a 20 percent conversion rate from consultations to actual purchases and a reduction in registration wait times for beauty consultations to just two days.Ĭommerce platform Paloma believes messaging features could become high-performing sales channels, and it closed a $4 million seed round to pursue it. “With that digital assistant, we could easily connect with people on Instagram, and have a conversation with them through messaging on Instagram.” “Our solution was to partner with Jumper.ai to integrate Messenger API for Instagram and build an automated experience for Messenger,” she said. But its customer care agents had trouble managing the large volume of direct messages, comments and Instagram Stories from the community. For instance, L’Oréal Luxury Malaysia knew that many of its beauty customers were active Insta users, explained Eda Lim, head of digital for L’Oréal Luxury Malaysia, in a video streamed during the presentation.
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